Aligning Interests between Academia and Commerce

When we are putting together collaborations across academia and commerce, success is all about understanding priorities and aligning interests.  The link below will take you to a presentation that will show you how to do this.

If you can’t play the embedded video on your computer, you can view it here:

One thought on “Aligning Interests between Academia and Commerce

  1. Kelly Sexton

    Great points, Peter. I especially appreciate the suggestion that universities create applied research funds focused on generating a return. At NC State we are in year 3 of our Chancellor’s Innovation Fund. Already, we have seen 5 commercial licenses, 2 startup companies launched and $250 K in licensing revenue returned to the university. Having the projects ranked by outside business experts with input from the tech transfer office has been a key to the success of our nascent fund.

    I also like the point about startups – their job is to create a business model, not to execute on one. That comes later. Great post.

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